Long-tail anchors are similar to partial anchors, but they contain more words. These give you a chance to include your keyword along with some related, descriptive, generic, or branded keywords.  Sometimes, long-tail anchors can include an entire subheading or headline for a link. Other times, writers will link to a whole sentence. While you don’t necessarily want to write long-tail...

A generic anchor tag word is a word which does not include any text which may is representing any keyword. But, the reader should be relied on the copy for context idea about what is on the other page which will open on clicking to this link. Generic anchor text may also look like spammy words/texts, but in actual it is very powerful. Want to know, why? Because, it usually includes actionable...

An anchor tag <a> in HTML is a link to text on which you can click to move from one Webpage to another webpage.  Anchor tags are used mostly to link WebPages, they can also be used to initiate downloads and link to documents like PDFs, Images, XLS, DOCS and also files which are in Google Drive or Cloud Servers. And this is the only reason that you should only click anchor tags from...

The Branded anchor tags will always include your brand name, and they are great for building recognition. And also, they are a safe bet to avoid getting flagged for spam.  If you have public figures associated with your brand—such as a CEO, journalist, influencer, or prominent author—Google might also identify any links with their name as a branded anchor as well. Ensure that...

Exact match anchor tag text will always include the precise targeting keyword of the page you are linking to. If someone decided to link to this very blog post and chose to hyperlink with the words “anchor text,” we would earn an exact match link text because that is the keyword we are targeting here. Similar to the above example, it’s best not to over-optimize and keyword...

Partial match anchor tags include your keyword phrase along with other generic, random, or stop words. Partial-Match Anchor Examples: Useful SEO tools if you’re linking to a page targeting “SEO tools” Buy running shoes here targeting “running shoes” Informative keyword strategy guide targeting “keyword strategy”

Related anchor words link to a page using a variation of the target keyword. They are like partial match keywords, but related anchors don’t include the precise keyword phrase.  You will want to build some related anchors to help Google’s crawlers better understand what your links are all about. Plus, they keep your link profile diverse so Google is less likely to hit you for...