Exact match anchor tag text will always include the precise targeting keyword of the page you are linking to. If someone decided to link to this very blog post and chose to hyperlink with the words “anchor text,” we would earn an exact match link text because that is the keyword we are targeting here.

Similar to the above example, it’s best not to over-optimize and keyword stuff as it can result in a worse user experience.

Exact Match Anchor Examples:

• Link building
• Running shoes
• B2B conversion rate optimization
• Used books

(All examples above assume the link behind the text is targeting the exact phrase)