The Branded anchor tags will always include your brand name, and they are great for building recognition. And also, they are a safe bet to avoid getting flagged for spam. 

If you have public figures associated with your brand—such as a CEO, journalist, influencer, or prominent author—Google might also identify any links with their name as a branded anchor as well.

Ensure that you aren’t over-optimizing to the point of keyword-stuffing, though. It’s a fine line, but focusing on the brand name itself and avoiding tacking on additional keywords, cities, etc. is the way to go.

Branded Anchor Examples:

• Kvya Khowal of Omaada.com
• According to The Times News Agency
• Omaada
• Jenifer says in The Write Blog
• As CT News Junkie reports