The Branded anchor tags will always include your brand name, and they are great for building recognition. And also, they are a safe bet to avoid getting flagged for spam.
If you have public figures associated with your brand—such as a CEO, journalist, influencer, or prominent author—Google might also identify any links with their name as a branded anchor as well.
Ensure that you aren’t over-optimizing to the point of keyword-stuffing, though. It’s a fine line, but focusing on the brand name itself and avoiding tacking on additional keywords, cities, etc. is the way to go.
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