Robert Henry

Robert Henry

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Robert Henry added blog Shopping
2025-07-29 19:31:54

Performance Marketing vs Brand Marketing: Choosing the Right Approach
In the dynamic landscape of digital advertising, businesses face a critical decision: focus on performance marketing to drive immediate results or invest in brand marketing to build long-term equity. For companies targeting the cord-cutting generation—millennials and Gen Z who dominate streaming platforms like Hulu and Tubi—this choice is particularly pivotal. Each approach offers...

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Robert Henry updated the profile picture
2025-07-29 19:16:14

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