TikTok continues to push ahead with its live-stream commerce initiatives
While user interest thus far has been relatively low, TikTok continues to push ahead with its live-stream commerce initiatives, in the hopes that it can replicate the success that it’s seen with such in China and in other markets around the world.
TikTok has been testing live shopping in the UK since late last year, starting with a multi-brand event called “On Trend” last...
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