The global waterproof makeup market continues to ride a wave of strong consumer demand, reaching a valuation of US$ 17.5 billion in 2023. Forecasts indicate impressive growth, with the market projected to expand at a CAGR of 6.4% between 2024 and 2034, ultimately hitting US$ 34.7 billion by 2034. As consumer preferences evolve, brands are accelerating the development of vegan and cruelty-free...