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Hey, if you're struggling to get your B2B email workflow up and running, take five minutes and read this: https://flowium.com/blog/b2b-email-marketing/ This article really changed the way I think about lead nurturing through email. Instead of sending boring updates, I started creating sequences based on the buyer's journey. Suddenly, people started responding. Leads were reactivated. Deals were closing faster. Email works - but only when you treat it like a conversation, not a megaphone.
Hey, if you're struggling to get your B2B email workflow up and running, take five minutes and read this: https://flowium.com/blog/b2b-email-marketing/ This article really changed the way I think about lead nurturing through email. Instead of sending boring updates, I started creating sequences based on the buyer's journey. Suddenly, people started responding. Leads were reactivated. Deals were closing faster. Email works - but only when you treat it like a conversation, not a megaphone.
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