MUMBAI, India, Jan. 13, 2022 /PRNewswire/ -- Axis Bank, one of the largest private bank in Asia, and CRMNEXT, the leading crm for banks, were awarded the "Best CRM System Implementation" at IBS Intelligence Global FinTech Innovation Awards 2021, which are referred by prominent global bankers and IT consultants as the most prestigious of their kind across the world.
Naval Kumar Lad, Sr. Vice President, Information Technology, Axis Bank, accepted the award on behalf of the bank. The bank has implemented CRMNEXT for sales and service modernisation enabling Straight through Processing and instant fulfilment. The platform also enables smarter lead processing automated routing, complete tracking, and visibility.