Pontiac. Mercury. Oldsmobile. It seemed that Chrysler was headed for the same fate as these other ill-fated legacy American brands, but the company with the winged logo is looking to take flight again as the electric vehicle emissary for Stellantis.
And that has given Chrysler new life.
At the 2022 Consumer Electronics Showcase, Chrysler unveiled the first step of its new direction with the Airflow concept. Although the company insists that this is just a concept, without production intent, it’s hard to believe given how production-ready it appears—at least through company pictures and virtual-conferencing tools. Although it looks like it could roll off the line today, we will just have to wait until closer to 2025 when the first Chrysler BEV will launch.