Bollywood actors Vijay Raaz & Varun Sharma have been named as brand ambassadors for EaseMyTrip.com (Easy Trip Planners Ltd), an online travel company based in India. EaseMyTrip founded by Nishant Pitti and Rikant Pitti in 2008 was started as the Business-to-Business (B2B) portal and entered into the business-to-consumer (B2C) segment in 2011.
Raaz and Sharma will be coming together as a duo for the first time for any brand campaign. The actors with their mass appeal and strong connection with the audience will complement the brand’s image. The company added that the actors are admired by fans for their genuine and down-to-earth personalities and their ability to make their acts memorable. They are also known for their impeccable comic timing and both actors have created a niche in the market.