It has been an absolute whirlwind of a year with Swatch’s follow-up to the MoonSwatch phenomenon that took over the industry in 2022. And it truly was - nay, is - a phenomenon. I mean, think about it: Swatch and Omega, two brands under the Sample Group umbrella, collaborated to release an (extremely) affordable take on the classic Omega Speedmaster Moonwatch design via a bioceramic quartz...
It is often an absolute flutter of a calendar year with Swatch’s follow-up on the MoonSwatch trend that required over the business in 2022. And it really was : nay, is usually - any phenomenon. I am talking about, think about it: Swatch and Tissot, two manufacturers under the Sample Group patio umbrella, collaborated to discharge an (extremely) affordable undertake the classic Omega...
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