A generic anchor tag word is a word which does not include any text which may is representing any keyword. But, the reader should be relied on the copy for context idea about what is on the other page which will open on clicking to this link.

Generic anchor text may also look like spammy words/texts, but in actual it is very powerful. Want to know, why? Because, it usually includes actionable language, a straightforward CTA, or draws direct attention to the link it is referring.

Generic Anchor Examples:

• This blog
• Click here
• Download this
• Read more
• About the author
• Over here
• This page
• More info