Power Strip Market is set to be led by North America, driven by smart, energy-efficient strips and infrastructure growth during the 2026-2030F forecast period.

According to a recent report by TechSci Research, the Global Power Strip Market, valued at USD 14.4 billion in 2024, is projected to reach USD 22.7 billion by 2030, growing at a CAGR of 7.7% during the forecast period. The market’s momentum is fueled by several key drivers, including the growing penetration of consumer electronics, the rise of smart home technology, expanding IT infrastructure, and the increasing emphasis on energy efficiency.

One of the primary factors propelling market growth is the proliferation of consumer electronics and portable devices. From smartphones, tablets, and laptops to gaming consoles, televisions, and kitchen appliances, the modern household and workplace are packed with plug-in gadgets. As the number of devices requiring constant power access increases, multi-outlet solutions like power strips have become a basic necessity. This demand has been further amplified by the global surge in remote work and online learning, which has transformed homes into multi-functional spaces requiring more reliable power distribution solutions.

Another major growth driver is the rapid expansion of data centers and IT infrastructure worldwide. With businesses embracing digitalization, cloud computing, AI applications, and big data analytics, the demand for high-density computing environments has risen sharply. Efficient power distribution is a top priority in these environments, making advanced and smart power strips—with features such as surge protection, load balancing, and energy monitoring—an attractive choice for enterprises.

In addition, rising disposable incomes and improving living standards—particularly in emerging economies—are encouraging the replacement of outdated electrical systems with modern, safer, and aesthetically appealing alternatives. Many of today’s power strips integrate USB ports, wireless charging pads, and sleek designs, aligning with the needs of a digitally connected lifestyle.

Market Segmentation – Smart Power Strips Lead the Way

Based on type, the Smart Power Strip segment dominated the global market in 2024 and is expected to maintain its leadership through 2030. These devices go far beyond traditional models, offering features such as:

• Remote control via mobile apps

• Voice assistant compatibility (e.g., Amazon Alexa, Google Assistant, Apple HomeKit)

• Scheduled on/off functions and individual outlet control

• Energy monitoring capabilities

• Advanced surge protection

This combination of convenience, automation, and energy savings makes smart power strips a perfect fit for connected households and businesses.

A significant factor behind the segment’s strong growth is the integration of smart home ecosystems. As consumers adopt smart plugs, lighting systems, appliances, and security devices, smart power strips serve as an essential hub for managing multiple electronics from one platform. Their ability to reduce phantom power consumption—automatically turning off idle devices—aligns well with global sustainability goals and rising awareness of energy conservation.

The commercial sector is also embracing smart power strips. Offices, data centers, co-working spaces, educational institutions, and healthcare facilities value these devices for their energy tracking capabilities, cost-saving potential, and ability to maintain equipment safety. For businesses managing complex power requirements, the flexibility and control offered by smart power strips are highly advantageous.

Regional Insights – North America Leads, Asia Pacific Accelerates

North America and Europe have been early adopters of smart power strip technology, thanks to high technology penetration, consumer awareness, and willingness to invest in energy-efficient solutions. These regions benefit from a mature electronics market, established smart home infrastructure, and strong regulatory support for sustainable technologies.

Meanwhile, Asia Pacific is emerging as the fastest-growing region for the power strip market. Rapid urbanization, a rising middle-class population, and the increasing adoption of electronics in both residential and commercial spaces are driving demand. Countries such as China, India, Japan, and South Korea are experiencing a sharp rise in gadget usage, from smartphones and laptops to televisions and smart appliances, creating an urgent need for reliable, multi-functional power distribution solutions.

The region is also witnessing strong momentum in smart home adoption and digital lifestyles, further fueling demand for power strips with smart control and surge protection features. In addition, the IT and industrial sectors in nations like China and India are expanding rapidly, requiring robust power management solutions in offices, data centers, and manufacturing facilities.

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Government-led initiatives promoting electrification, digital infrastructure, and energy efficiency are creating a favorable market environment. For instance, India’s Smart Cities Mission and China’s smart manufacturing programs are driving infrastructure upgrades that indirectly increase the adoption of modern power strips.

Local manufacturers in Asia Pacific are playing a pivotal role by offering affordable yet technologically advanced products, making power strips accessible to a wider audience. As awareness about electrical safety and energy conservation grows, consumers in the region are shifting from basic, traditional models to feature-rich, safer, and more efficient variants.

Competitive Landscape & Innovation Trends

The competitive landscape of the global power strip market is shaped by continuous innovation. Leading manufacturers are focusing on product differentiation through:

• Sleek and compact designs for space-saving applications

• Integration of USB ports and wireless charging pads

• Enhanced safety mechanisms, including overload and short-circuit protection

• Energy monitoring software for both personal and business users

Some companies are also tapping into eco-friendly materials and energy-efficient designs to appeal to sustainability-conscious consumers. Partnerships with smart home platform providers are becoming common, allowing seamless integration with existing systems and broadening the appeal of smart power strips.

Outlook

The global power strip market is undergoing a transformation from being a basic utility product to a multi-functional, smart energy management tool. While traditional models will continue to serve cost-sensitive markets, the shift toward smart, connected, and energy-efficient solutions is undeniable.

As more households and businesses adopt digital lifestyles, the demand for advanced power strips will keep rising. The ongoing expansion of IT infrastructure, coupled with the global push toward sustainability, positions the smart power strip segment as the cornerstone of future market growth.

With North America leading in adoption, Europe emphasizing sustainability, and Asia Pacific racing ahead in growth, the global power strip market is set for dynamic expansion through 2030. Continuous innovation, competitive pricing, and integration with broader smart energy systems will be key to capturing the next wave of opportunities in this evolving industry.

Key market players in the Power Strip Market are: -

Belkin International, Inc.
Schneider Electric SE
ABB Ltd.
CyberPower Systems, Inc.
Legrand SA
Tripp Lite (now part of Eaton Corporation)
APC by Schneider Electric
Philips Electronics N.V. 

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“The global power strip market presents significant opportunities driven by the growing demand for smart and energy-efficient electrical solutions. The increasing adoption of smart homes and IoT-enabled devices is fueling the need for advanced power strips with features like remote control, surge protection, and energy monitoring. Expanding urbanization, especially in emerging economies, is boosting residential and commercial electricity usage, creating further demand. Additionally, rising awareness about electrical safety and energy conservation is encouraging consumers to upgrade from conventional to modern power strips. Innovations in design and functionality, along with supportive government energy policies, offer strong growth potential for manufacturers worldwide.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based global management consulting firm.

“Power Strip Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Common Power Strip, Smart Power Strip, Specialized Power Strip), By Protection Type (Surge Protection, Fuse Based Protection), By Application (Household, Commercial, Industrial), By Region, By Competition, 2020-2030F” has evaluated the future growth potential of Power Strip Market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Power Strip Market.

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