Nowadays, many industries are gradually shifting to digital. One of which is the online fashion retail. But although fashion eCommerce is a hit, there are other ways online fashion brands are implementing to improve their marketing strategy. One of which is live selling, a combination of eCommerce and live streaming. It’s when the seller shows an item, informs the audience about the details, and tells them the price. Additionally, the audience can ask questions, and the seller can easily provide the answers they need.

As a startup, you may still be wondering about the best marketing strategies that can get the attention of your target audience, and live selling can be something you should try. In this article, we’ll discuss the benefits of live selling for startup fashion brands.

1. Real-Time Engagement with Customers

One of the most common benefits of live selling is that there’s real-time engagement with the customer. In doing so, the seller and buyers can easily talk about the products. For instance, if a buyer wants to know the fit, the seller can wear it or place it in a mannequin.

Since the customers can see the actual item through their screen, it can be easier to imagine what it looks like in person. In addition, since the seller is showing the actual item, online selling can help gain credibility.

2. Effectively Showcase Your Products

Even if you hire the best fashion creative agency to help you with the photos of the items for your website, trying out live selling can also showcase the products more efficiently. Besides, photos can only show limited parts of the products, while live selling allows potential buyers to examine each part by asking the seller specific questions.

So, if you’re planning to include live selling in your marketing plan, you can ensure that your target audience will get to know the details of the products.

3. Boosts Sales Through FOMO

Since live selling ends after a few hours, your target customers may feel a sense of urgency to check out the items they like. This can also be boosted if you offer flash sales or exclusive vouchers for customers who will check out items while watching the live selling.

In the long run, if you keep this strategy, you can easily boost sales. Since there’s such a thing as FOMO, or Fear of Missing Out, if the other customers are already checking out, there’s a high possibility that others may feel like they need to get the products right away.

4. Cost-Effective Marketing Strategy

Most fashion startup brands have limited funds since launching can cost a lot of money. However, with live selling, you can save more since you can use the other budget for other important things.

When doing live selling, there are only a few things you need. Some of these include a stable internet connection, a smartphone or a tablet, and a script about the specific details of the products you’re going to feature. Additionally, you need to choose the best platform to do your live selling, so that all your hard work will pay off.

5. Builds a Loyal Community

If you can pull off consistent live selling sessions, you can create a community with loyal customers. So, instead of the traditional way of shopping where people just choose and pay for what they want, they also get to interact with others about their fashion tastes and the pieces they would love to have.

Besides, getting loyal and new customers while live selling is the best combination, since you need to have a group of people who’ll stick with your concept, and appreciate your brand.

6. Insights Backed by Data

Most live selling apps or platforms provide data-driven insights that can help businesses improve their marketing strategy. For instance, if your audience loves your products but they thinks your online branding can be lacking, you can hire a fashion creative agency to help solve your problems.

As you move forward, always consider the data provided by the live selling platform or app, so that you gradually improve your strategy and achieve the full potential of your brand.

7. Increases Brand Visibility

Going live as often as possible helps increase brand visibility. It can be on Instagram, eCommerce platforms, TikTok, or Facebook. You can try live selling on various platforms and choose the one that has the best turnout. However, you can also use multiple platforms, but ensure that the schedules won’t affect each other. In addition, inform the audience about the schedule, so that they won’t waste their time waiting for your brand to start live selling in a single app or platform.

Final Thoughts

Live selling comes with various requirements, but the benefits can also significantly help your brand move forward. By considering the benefits listed in this article, you can make an informed decision about whether you should include live selling in your marketing strategy.

ABOUT THE AUTHOR

Aliana Baraquio is a web content writer at Design and Build Co., a specialist digital agency for fashion and luxury brands that helps clients maximise their digital presence and remain agile in a rapidly changing environment. You can catch her browsing the internet for the latest hairstyles and hair care tips in her free time.