U.S. Sports Nutrition Market Grows at 8.2% CAGR as Fitness and Wellness Culture Expands

The USA sports nutrition market is witnessing a remarkable transformation, driven by increasing fitness awareness, demand for plant-based alternatives, and innovations in convenient, functional supplements. Valued at USD 8.12 billion in 2025, the market is projected to nearly double to USD 17.89 billion by 2035, growing at a strong CAGR of 8.2%. Sports nutrition is evolving from a niche segment for athletes into a mainstream health and wellness category for everyday consumers.

Demand for Market Analysis: Our Comprehensive Report Offers Detailed Trends and Insights: https://www.futuremarketinsights.com/reports/united-states-sports-nutrition-market

 

Market Trends Highlighted:

  1. Rise of Plant-Based Sports Nutrition:
  • Plant-based products now command 62% of the market, with rising demand for vegan, dairy-free, and allergen-free options.
  • Pea, hemp, and rice proteins are preferred due to their complete amino acid profiles and sustainability benefits.
  • Ethical consumption and clean-label preferences are steering brands toward natural formulations.
Convenient Functional Formats:
  • Ready-to-drink (RTD) beverages, energy bars, single-serve sachets, and pre-workout mixes are growing in popularity.
  • Portability and on-the-go consumption appeal to a broader audience, from casual gym-goers to endurance athletes.
Next-Gen Hydration and Recovery Solutions:
  • Low-sugar electrolyte beverages, hydration capsules, and amino acid-infused drinks are leading innovation.
  • Post-workout formulas now incorporate ingredients like collagen peptides, curcumin, and L-glutamine for faster muscle recovery.
Holistic Health & Performance Focus:
  • Sports nutrition now supports general wellness, immunity, and cognitive performance, beyond physical strength and endurance.
  • Consumers seek hybrid products combining performance enhancement with functional health benefits.

Key Takeaways of the Report:

  • Market Size Growth: From USD 8,119.8 Million in 2025 to USD 17,885.5 Million by 2035.
  • CAGR: Projected 8.2% over the forecast period (2025–2035).
  • Top-Selling Products:
    • Plant-Based Protein Supplements: Hold the largest share at 62%.
    • Energy & Protein Bars: Account for 32% of market sales, favored for workout recovery and convenience.
  • Consumer Shifts:
    • Demand for sustainable, allergen-free, and ethically sourced ingredients is reshaping product innovation.
    • Clean-label products with no added sugar, non-GMO claims, and functional additives are increasingly preferred.

Regional Market Outlook:

The USA remains the largest market globally for sports nutrition, fueled by its well-established fitness culture, growing health awareness, and innovation-driven consumer base. Urban centers and coastal states, in particular, are driving demand for high-performance, plant-based, and functional nutrition solutions.

Key Players

·        Glanbia Performance Nutrition

·        Abbott Laboratories

·        PepsiCo (Gatorade)

·        Clif Bar & Company

·         Nestlé Health Science 

Explore Market Dynamics: Request Your Sample Report Now: https://www.futuremarketinsights.com/reports/sample/rep-gb-21917

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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