The global cider market is forecasted to grow from USD 109.8 billion in 2025 to USD 137.6 billion by 2035, expanding at a CAGR of 4.3% during the forecast period. This growth is largely attributed to the rising popularity of flavored cider, growing health-conscious consumer bases, and expanding premium and craft cider offerings. Emerging markets and evolving consumer preferences, particularly among millennials and Gen Z, are reshaping the industry landscape.

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Market Trends Highlighted

• Flavored Cider Dominance: Flavored cider will continue to dominate the product landscape, capturing a 64% share in 2025. Consumers are gravitating toward fruity, low-alcohol options that cater to diverse taste preferences.
• Glass Bottles as Preferred Packaging: Glass bottles are expected to retain the lead in the packaging segment, with a 48% market share, reflecting both environmental consciousness and premium appeal among consumers.
• Rise of Direct-to-Consumer Channels: While hypermarkets and supermarkets remain dominant distribution channels, online retail is gaining rapid traction due to the rising popularity of direct-to-consumer models and e-commerce.
• Health and Lifestyle Shifts: The increasing inclination toward gluten-free, low-alcohol, and natural beverages is pushing demand for cider across markets traditionally dominated by beer, wine, and spirits.
• Craft and Premiumization Movement: Artisanal ciders made from regional apples, using traditional fermentation methods, are driving consumer interest in authenticity, quality, and sustainability.

Key Takeaways of the Report

• Market Size Projection: The cider market is projected to grow at a CAGR of 4.3% between 2025 and 2035, reaching USD 137.6 billion.
• Top-Selling Product Segment: Flavored ciders will dominate with a 64% share of total sales in 2025.
• Preferred Packaging: Glass bottles will continue to be the most popular packaging format, accounting for 48% of the market.
• Distribution Shift: Supermarkets remain vital, but online sales channels are surging, especially in urban and digitally active regions.
• Consumer Base Evolution: Demand is increasingly being driven by millennials and Gen Z, who favor innovative, health-forward alcoholic beverages.

Regional Market Outlook

USA
With a CAGR of 5.1%, the U.S. market is being propelled by younger demographics, who favor low-alcohol and gluten-free options. Strong retail presence in supermarkets and bars, along with the rise of craft cideries, is fostering steady growth.

UK
Home to a rich cider heritage, the UK market is expected to grow at 4.3% CAGR. Premium and craft offerings are fueling urban demand, while health trends are attracting more female and wellness-conscious consumers.

France
Growing at a 4.8% CAGR, the French market is benefiting from its cultural affinity for regional ciders. A tilt toward local, premium products is encouraging increased supermarket and restaurant presence.

Germany
Despite its beer dominance, Germany is embracing cider with a 4.6% CAGR. Demand for artisan, low-alcohol beverages made from local harvests is rising among health-conscious consumers.

Italy
Projected to grow at a 5.0% CAGR, Italy’s cider market is expanding with the rising popularity of fresh-fruit flavors and gluten-free variants among urban consumers.

China
The fastest-growing market, China is set to expand at a 7.2% CAGR. Urban youth with increasing disposable income and Western lifestyle adoption are powering demand. Social media and influencer marketing are key accelerators.

South Korea
With a 6.0% CAGR, South Korea is witnessing a cider boom among young professionals, thanks to its appeal as a trendy alternative to soju and beer, especially in metro areas like Seoul.

Japan
Growing at 3.8% CAGR, Japan’s cider market remains niche but is gaining attention as a fruit-flavored, lower-alcohol substitute to traditional beverages like sake.

Australia
Forecasted to grow at 5.4% CAGR, Australia is seeing rising interest in natural, gluten-free options. Locally grown ingredients and the craft trend are fueling domestic demand.

New Zealand
The market is projected to grow at 5.6% CAGR, driven by high-quality, sustainably-produced craft ciders and growing consumer preference for light, fruity alcoholic beverages.

Competition Outlook

The global cider market is experiencing intensifying competition, with both established players and emerging craft brands vying for consumer loyalty. Leading companies are focusing on innovation in flavor profiles, sustainable packaging, and direct-to-consumer channels. Strategic collaborations, regional expansion, and digital marketing are becoming pivotal in gaining market share. Moreover, craft producers are carving out niches with unique offerings rooted in heritage, sustainability, and authenticity, further diversifying the competitive landscape.

Key Market Players

• Heineken N.V.
• Anheuser-Busch InBev
• C&C Group plc
• Carlsberg Group
• Aston Manor Cider
• Kopparberg
• Rekorderlig
• Thatchers
• Aspall
• Woodchuck Hard Cider

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