The global Better-for-You (BFY) Snacks Market is forecasted to grow from USD 40.9 billion in 2025 to USD 54.4 billion by 2035, registering a CAGR of 2.9%. The shift in consumer behavior—especially among Millennials and Gen Z—towards healthier, ethically sourced, and functional snacks is driving the market’s momentum. With a growing focus on holistic wellness—encompassing physical, mental, and social health—the BFY category is being redefined by innovation and transparency.

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Market Trends Highlighted:

• Health and Wellness Redefined: The COVID-19 pandemic reshaped consumer priorities, accelerating demand for snacks that support not only physical health but also mental and emotional well-being.
• Millennials and Gen Z Leading the Charge: These generations prefer snacks that align with clean-label values, ethical sourcing, and functional benefits like protein content, fiber, probiotics, and mental wellness support.
• Rapid Product Innovation: Brands are introducing diverse formats such as air-popped chips, baked crackers, organic fruit bites, and fortified snack bars that cater to the demand for low-sugar, high-protein, gluten-free options.
• Offline Still Dominates, But E-commerce Surges: Despite the digital boom, offline retail channels will account for approximately 72.5% of total sales in 2025. However, e-commerce is rapidly gaining traction, expanding accessibility for niche and emerging BFY brands.
• Clean and Sustainable is Key: Consumers are increasingly valuing transparency, clean ingredient lists, eco-friendly packaging, and sustainable sourcing. Brands investing in these areas are building stronger loyalty and trust.
• Mental & Social Wellness: BFY snacks are increasingly seen as part of a holistic lifestyle approach, supporting not just nutrition, but also emotional well-being and social connection, as noted by experts like Brian Choi of the Food Institute.

Key Takeaways of the Report:

• Market Size (2025): USD 40.9 billion
• Market Size (2035): USD 54.4 billion
• CAGR (2025–2035): 2.9%
• Leading Growth Drivers:
  • Rising health consciousness
  • Innovation in functional snacking
  • Influence of younger demographics (Millennials & Gen Z)
  • Increased focus on sustainable and transparent sourcing
• Top Product Categories:
  • Fortified and protein-enriched bars
  • Baked and air-popped savory snacks
  • Organic and fruit-based snacks
  • Gluten-free and low-calorie options
• Dominant Sales Channel: Offline (72.5% share in 2025), though digital platforms are growing fast.

Regional Market Outlook:

United States (CAGR: 3.0%)
The U.S. continues to lead in BFY snack innovation. Demand for organic, plant-based, and high-protein snacks is driving growth. E-commerce and direct-to-consumer models are key contributors.

United Kingdom (CAGR: 2.8%)
The UK market is expanding due to rising awareness around clean labels and fortified products. Regulatory efforts to limit sugar and salt content are boosting product innovation.

European Union (CAGR: 2.9%)
Regulatory focus on nutrition transparency and food labeling is encouraging brands to invest in clean, functional snacks. Online grocery platforms are enhancing product availability.

Japan (CAGR: 2.8%)
Japan sees growth through portion-controlled, nutrient-rich options tailored to its aging population. Snacks supporting gut health and immunity are in demand.

South Korea (CAGR: 3.0%)
BFY snack trends are booming, influenced by rising wellness awareness. Antioxidant-rich, sugar-free, and vegetable-based snacks are especially popular, driven by a strong digital and retail ecosystem.

Competition Outlook:

The BFY snacks landscape is marked by intense innovation, partnerships, and acquisitions.

Company Profile

·         Nestlé

·         The Kellogg Company

·         Unilever

·         PepsiCo

·         Mondelēz International

·         Hormel Foods Corporation

·         Dole Packaged Foods, LLC.

·         Del Monte Foods, Inc.

·         Select Harvests

·         Monsoon Harvest

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About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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