MarkNtel Advisors recently published a detailed industry analysis of the Ethiopia Mobile Value-Added Services (VAS) Market. The report covers growth trends, geographical marketing strategies, challenges, opportunities, and drivers influencing the market.

Ethiopia Mobile Value-Added Services (VAS) Market, Share, and Trends Analysis Report – Industry Overview and Forecast to 2030

The Ethiopia Mobile Value-Added Services (VAS) Market size was valued at around USD 2.28 billion in 2024 and is projected to reach USD 8.19 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 23.75% during the forecast period, i.e., 2025-30.

Key Findings in Ethiopia Mobile Value-Added Services (VAS) Market:

• Historical Analysis: 2020–2023
• Base Year: 2024
• Forecast Period: 2025–2030

Leading Market Players- Ethio Telecom, Amha Wehibe, NextStep Technology, Fidel Technologies, Safaricom and others

Key Highlights of the Report

• Market Dimensions & Projections
• Pricing Evaluation,
• Recent Strategic Moves by Companies,
• Primary Stakeholders,
• Analysis of Import and Export Trends,
• Competitive Landscape Assessment,
• Emerging Opportunities,
• Market Trends and Indicators

What are the major Driver the Ethiopia Mobile Value-Added Services (VAS) industry?

Digital Infrastructure Expansion to Fuel the Mobile VAS Market Growth – The growing efforts to expand digital infrastructure in Ethiopia, including the rollout of 3G and 4G networks, play a pivotal role in shaping the Mobile Value-Added Services (VAS) market. This occurs in different verticals, such as education, healthcare, and agriculture, where mobile application improves access to vital services and information. In which, VAS providers partner with local organizations and entrepreneurs to create tailored applications to address specific needs within these sectors. Moreover, as Ethiopia's digital infrastructure continues to expand and improve, the market for mobile VAS is expected to witness sustained growth.

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 What segments define the Ethiopia Mobile Value-Added Services (VAS) Market from 2025 to 2030? How do these segments contribute to market dynamics and growth?

By Services

• • Short Messaging Services (SMS) - Market Size & Forecast 2020-2030, USD Billion
  • Multimedia Messaging Services (MMS) - Market Size & Forecast 2020-2030, USD Billion
  • Location-based Services- Market Size & Forecast 2020-2030, USD Billion
  • Mobile Email & IM- Market Size & Forecast 2020-2030, USD Billion
  • Mobile Money- Market Size & Forecast 2020-2030, USD Billion
  • Mobile Advertising- Market Size & Forecast 2020-2030, USD Billion
  • Mobile Infotainment- Market Size & Forecast 2020-2030, USD Billion
  • Others- Market Size & Forecast 2020-2030, USD Billion

According to report,  Mobile money services have emerged as one of the dominant & highly sought-after mobile VAS in Ethiopia.

By Store

• • Google Play- Market Size & Forecast 2020-2030, USD Billion
  • App Store- Market Size & Forecast 2020-2030, USD Billion
  • Others- Market Size & Forecast 2020-2030, USD Billion

By Type

• • Free- Market Size & Forecast 2020-2030, USD Billion
  • Paid - Market Size & Forecast 2020-2030, USD Billion

By End Users

• • BFSI- Market Size & Forecast 2020-2030, USD Billion
  • Education- Market Size & Forecast 2020-2030, USD Billion
  • Sports- Market Size & Forecast 2020-2030, USD Billion
  • Retail- Market Size & Forecast 2020-2030, USD Billion
  • Government- Market Size & Forecast 2020-2030, USD Billion
  • IT & Telecom- Market Size & Forecast 2020-2030, USD Billion
  • Healthcare- Market Size & Forecast 2020-2030, USD Billion
  • Others- Market Size & Forecast 2020-2030, USD Billion

Explore the Complete Ethiopia Mobile Value-Added Services (VAS) Market Analysis Report – https://www.marknteladvisors.com/research-library/ethiopia-mobile-vas-market.html

Geographical Analysis: Ethiopia Mobile Value-Added Services (VAS) Market

By Region

• East
• West
• North
• South

Ethiopia Mobile Value-Added Services (VAS) Market Recent Development:

• 2025: Ethio Telecom launched seven new cloud-based enterprise services ranging from banking and push-to-talk communications to cattle management. Ethio Telecom also launched a push-to-talk/video (PTT/PTV) service aimed at sectors such as security, construction, transportation, and hospitality that use trunked radio systems for communication. The PTT/PTV service offers a cost-effective cellular-based alternative that uses regular smartphones and also supports multimedia messaging, location-based services, and geofencing.

Key Questions Addressed in This Study

• What are the primary factors driving the growth of the Ethiopia Mobile Value-Added Services (VAS) Market?
• How is the Ethiopia Mobile Value-Added Services (VAS) Market expected to evolve over the next five years?
• What key insights can be drawn from current trends shaping the market?
• What is the current market size, and how is it forecasted to change in the coming years?
• What is the future outlook for the market in terms of technological innovation and geographic expansion?

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Why MarkNtel Advisors?

MarkNtel Advisors is a leading research, consulting, & data analytics firm that provides an extensive range of strategic reports on diverse industry verticals. We deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, & individuals, among others.

Our specialization in niche industries informed way and entail parameters like Go-to-Market (GTM), product development, feasibility analysis, project scoping, market segmentation, competitive benchmarking, market sizing & forecasting, & trend analysis, among others, for 15 diverse industrial verticals.

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