Saudi Arabia Poultry Market is set to grow due to rising protein demand, population growth, and tech advancements in poultry farming during 2026–2030.

According to the TechSci Research report titled “Saudi Arabia Poultry Market – By Region, Competition, Forecast & Opportunities, 2020–2030F”, the Saudi Arabia poultry market was valued at USD 42.32 million in 2024 and is projected to grow to USD 60.28 million by 2030, registering a CAGR of 6.15% during the forecast period. This anticipated growth is primarily fueled by the increasing demand for processed and convenience poultry products, shifting dietary habits, urbanization, and the emergence of organic poultry as a significant consumer trend.

Urbanization and Changing Consumer Lifestyles Fuel Convenience Food Demand

As Saudi Arabia undergoes rapid urbanization, a substantial portion of the population now leads fast-paced, modern lifestyles. This shift is particularly noticeable among dual-income households and young professionals who have limited time for traditional cooking practices. As a result, there has been a sharp rise in the consumption of processed poultry products such as frozen chicken cuts, pre-marinated items, and ready-to-cook meals. These offerings are not only time-saving but also provide consumers with healthy, protein-rich options that require minimal preparation.

The growing popularity of ready-to-eat (RTE) and ready-to-cook (RTC) poultry products highlights the increasing preference for convenience without compromising nutritional value. For busy parents, students, and working individuals, these products offer a practical and efficient solution that aligns with their hectic routines. Pre-marinated or seasoned chicken, in particular, is gaining traction among health-conscious consumers due to its low-fat, high-protein content, making it a favorable substitute for red meat.

E-Commerce and Retail Developments Enhance Market Accessibility

The expansion of retail infrastructure, including supermarkets, hypermarkets, and online grocery platforms, has played a crucial role in improving the accessibility and availability of processed poultry products. Consumers now enjoy a wider range of choices in physical stores and have the added convenience of home delivery through e-commerce channels. These advancements have accelerated the adoption of processed poultry, especially among tech-savvy and urban consumers.

Food manufacturers and distributors are responding to this demand by offering innovative and diversified poultry products, including gluten-free, high-protein, and low-sodium options. The customization of flavors and formats to cater to both traditional tastes and modern palates has further broadened the market appeal. Additionally, global culinary influences and increasing interest in international cuisine have contributed to the growing popularity of poultry-based products like breaded chicken tenders, chicken nuggets, and grilled chicken breasts.

Rising Demand for Organic Poultry Shaping Market Dynamics

An important trend reshaping the Saudi poultry industry is the surge in demand for organic poultry products. Consumers are becoming increasingly aware of the health and environmental benefits of organic farming practices. This shift is particularly prominent in urban centers where consumers are more educated about food safety, nutrition, and sustainability. Organic poultry farming, which avoids synthetic pesticides, antibiotics, and genetically modified feed, is gaining favor among health-conscious buyers.

As a result, organic poultry has emerged as the fastest-growing segment by nature in the Saudi market. Producers are responding by transitioning from conventional methods to more sustainable and ethical farming practices. These methods emphasize animal welfare, reduced chemical usage, and environmentally responsible operations. The growing demand for organic poultry aligns with global sustainability goals and reflects a broader transformation in consumer priorities, favoring transparency and food traceability.

This evolution in consumer behavior has led to the rise of niche poultry farms and enterprises that specialize in organic products. As Saudi Arabia's government continues to promote sustainable agriculture through supportive policies and investments, the organic poultry segment is expected to experience steady growth and attract both domestic and international interest.

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Western Region Leads Market Growth with Dynamic Consumer Base

Geographically, the Western Region of Saudi Arabia, encompassing major cities like Jeddah and Mecca, is poised to be the fastest-growing area in the poultry market during the forecast period. This region is not only densely populated but also sees a massive influx of religious tourists and pilgrims, particularly during Hajj and Umrah seasons. This seasonal population boost significantly elevates the demand for poultry products.

Moreover, the Western Region benefits from modern retail networks, strong logistics infrastructure, and robust food service sectors, all of which support the efficient supply and distribution of poultry products. With an economically diverse population and a strong appetite for both local and international cuisine, this region has become a critical growth hub for the poultry industry.

The demand for processed, frozen, and value-added poultry products is particularly high in this region, where consumers often seek convenience, quality, and variety. The presence of advanced food processing facilities and the continuous expansion of supermarkets and hypermarkets have further reinforced the region’s market potential.

Future Outlook and Opportunities

Looking ahead, the Saudi poultry market is expected to remain on a growth trajectory driven by several synergistic factors—population growth, evolving dietary habits, increased focus on health and sustainability, and continued retail and logistics advancements. The government's efforts to boost local poultry production and reduce dependence on imports will also play a crucial role in shaping the market landscape.

Additionally, investment in technological innovation, smart farming practices, and supply chain optimization will help producers meet rising demand while maintaining quality and compliance with food safety standards. With consumers continuing to prioritize convenience, health, and sustainability, the Saudi Arabia poultry market is well-positioned for robust and diversified growth through 2030.

Major companies operating in the Saudi Arabia Poultry Market are:

Almarai Saudi Arabia
Al-Watania Poultry Company
Fakieh Poultry Farms Company
Al-Berri United Food Co. Ltd.
Alwadi Farms Poultry Company
Arabian Agricultural Services Company
Arabian Farms Dev.Co.Ltd.
Dijla Poultry Company
Balady Poultry Trading Co.
Arabian Agricultural Services Company

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“The future of the Saudi Arabia poultry market appears promising, driven by the government's Vision 2030 program which aims to reduce the dependency on oil and diversify the economy. This ambitious initiative includes strategic plans to enhance food security and promote sustainable agriculture practices. With an increasing population and changing dietary habits, there is a growing demand for protein-rich diets, making poultry a key component. Technological advancements in poultry farming and processing, such as automation and precision farming techniques, are expected to improve productivity and efficiency.

Government initiatives to boost local production, such as providing subsidies and incentives to farmers, will further catalyze the expansion of the market. With these factors combined, the Saudi Arabia poultry market is poised for significant growth and a prosperous future.,” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“Saudi Arabia Poultry Market By Type (Broiler, Eggs, Others), By Product Type (Raw, Chilled, Frozen), By Nature (Organic, Conventional), By Distribution Channel (Supermarkets/Hypermarkets, Traditional Stores, Specialized Stores, Online, and Others), By Region, Competition, Forecast and Opportunities, 2020-2030F”, has evaluated the future growth potential of Saudi Arabia Poultry Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Saudi Arabia Poultry Market.

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