As per their “Whipping Cream Market” report, the global market was valued at ~USD 8 billion in 2023, growing at a CAGR of about 5.6% during the forecast period from 2024 - 2032 to reach USD billion by 2032.

The market has seen sharp growth and demand for non-dairy whipping cream owing to rising consumer preferences for plant-based products. Consumers are increasingly aware of the environmental impact of dairy farming, including greenhouse gas emissions and land use. Non-dairy whipping creams are perceived as more sustainable and appealing to environmentally conscious consumers. Ethical concerns regarding animal welfare in dairy production also drive consumers toward plant-based alternatives. Non-dairy products eliminate the need for animal farming, aligning with the values of ethically minded consumers. Advances in food technology have significantly improved the taste, texture, and overall quality of non-dairy whipping creams, making them more appealing to a broader audience. The market now offers a wide range of non-dairy whipping creams, from those based on coconut and almond milk to soy and oat milk. This diversity allows consumers to choose products that best suit their taste preferences and dietary needs. There are other factors that also impact the growth of the non-dairy whipping cream sector:

1.      Nutritional Awareness:

Low-Fat and Low-Calorie Options: As consumers become more health-conscious, a growing demand for lower-fat and lower-calorie versions of whipping cream is growing. Manufacturers are responding by developing products that maintain the desired texture and taste while offering a healthier profile.

Natural and Organic Ingredients: Consumers are increasingly seeking products made with natural and organic ingredients, free from artificial additives and preservatives. Whipping creams that use clean labels and minimal processing appeal to health-conscious shoppers. For instance, in April 2022, Japan-based ADEKA CORPORATION’s food business RISU BRAND launched the Deli-PLANTS brand of new plant-based foods, namely highly concentrated oat milk, cheese cream, whipped cream, and margarine that focus on deliciousness and ease of use on the professional use markets.

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2.      Functional Benefits:

Fortification: Some whipping creams are now fortified with additional nutrients, such as vitamins and minerals, to enhance their health benefits. These fortified products cater to consumers looking to boost their nutritional intake without compromising on indulgence.

Probiotics: The inclusion of probiotics in certain non-dairy whipping creams can offer digestive health benefits, tapping into the trend of functional foods that promote overall well-being.

3.      Consumer Education:

Label Transparency: Increased access to information has made consumers more knowledgeable about what they consume. Transparent labeling practices that clearly indicate nutritional content, ingredient sources, and potential allergens help build consumer trust and preference for healthier options.

Dietary Trends: Trends like keto, paleo, and clean eating influence consumer choices. Whipping creams that align with these dietary trends and offer high-fat and low-carb options.

Recent developments in the market are:

·      In April 2024, Flora launched its plant cream on supermarket shelves for the first time.

·      In February 2023, U.S.-based Alamance Foods launched three flavors of vegan-friendly whipped cream.

·      In June 2022, the U.K.-based Coconut Collab launched a plant-based double cream.

Health and wellness trends are crucial driving factors in the whipping cream market, prompting the rise of non-dairy alternatives and a focus on nutritional quality. Manufacturers are innovating to meet these evolving consumer demands, resulting in a diverse and dynamic market with a wide range of product offerings tailored to health-conscious and ethically-minded consumers.

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With dignified applications, these approaches will hopefully burgeon the global whipping cream market in the upcoming years. However, the journey towards universal adoption of new approaches comes with challenges. Primary concerns include the safety implications associated with the consumer goods sector, which limit their accessibility. The consumer goods industry's evolution through innovative products undeniably transforms how we approach the market. The current trajectory is anticipated to continue to elevate, bringing hope to people worldwide.

Conclusion

Despite the hurdles, the future of whipping cream is undeniably bright. A new dawn is breaking in the development of the innovative consumer goods industry. There's no denying that these products are transforming the way of operating the industry, bringing enormous varieties to the population worldwide. According to the Universal Data Solutions analysis, the surge in sustainable product launches and the demand for bakery products will drive the global scenario of the whipping cream market.

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