South Korea Toys Market Overview

Market Statistics

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: USD 2,171.5 Million

Market Forecast in 2033: USD 3,125.1 Million

Market Growth Rate: 4.1%(2025-2033)

According to the latest report by IMARC Group, the South Korea toys market size reached USD 2,171.5 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 3,125.1 Million by 2033, exhibiting a growth rate (CAGR) of 4.1% during 2025-2033.

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South Korea Toys Industry Trends and Drivers:

The toys market in South Korea is filled with new and exciting ideas thanks to a mix of memory and advancements. Ever since the Korean Wave started, adults and kids have become fans of Korean-inspired toys. App-controlled robots and AR games are some of the interesting toys that are grabbing kids’ attention and showed South Korea’s influence of technology. Parents are moving toward educational toys, just like STEM kits that help kids understand coding or engineering when they are having fun playing. Now, toy manufacturers create unique shapes and colors, aiming to encourage children’s creativity and online sites help buyers find the latest in this market trend.

Additionally, South Korea is seeing the trend of sustainability impacting its toys sector. More families now prefer eco-friendly toys made from recycled plastics, wood or biodegradable substances. As a result, brands are focusing more on green policies and less waste when they package their toys. There is a big trend for retro toys, as ‘80s and ‘90s games and characters get a modern makeover to please their fans. Social media is very important as influencers and popular challenges show a wide variety of toys, including soft toys for relieving stress and tricky model kits. More people are turning to subscription boxes for surprise toys for their kids’ ages or interests, making shopping more fun. With its attention to the environment, memories from the past and modern technology, the toys market never grows dull.

South Korea Toys Industry Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the South Korea Toys Market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

The report has segmented the market into the following categories:

Product Type Insights:

• • Action Figures
  • Building Sets
  • Dolls
  • Games and Puzzles
  • Sports and Outdoor Toys
  • Plush
  • Others

Age Group Insights:

• • Up to 5 Years
  • 5 to 10 Years
  • Above 10 Years

Sales Channel Insights:

• • Supermarkets and Hypermarkets
  • Specialty Stores
  • Department Stores
  • Online Stores
  • Others

Regional Insights:

• • Seoul Capital Area
  • Yeongam (Southeastern Region)
  • Honam (Southwestern Region)
  • Hoseo (Central Region)
  • Others

Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant. Additionally, the report features detailed profiles of all major companies in the South Korea Toys industry.

Key highlights of the Report:

• • Market Performance (2019-2024)
  • Market Outlook (2025-2033)
  • COVID-19 Impact on the Market
  • Porter’s Five Forces Analysis
  • Strategic Recommendations
  • Historical, Current and Future Market Trends
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Structure of the Market
  • Value Chain Analysis
  • Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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