The global sales enablement software market is anticipated to grow at a CAGR of 18.5% during the forecast period. One major factor driving this growth is the increasing emphasis on data-driven sales. Sales enablement software provides data and analytics that help sales teams make informed decisions and optimize their sales processes. For instance, some sales enablement software platforms provide real-time data on buyer behavior, allowing sales teams to tailor their approach and improve their chances of closing deals. Additionally, sales enablement software can help sales teams identify gaps in their sales process and track the effectiveness of different sales techniques, leading to better outcomes and increased revenue. Another key factor driving the growth of the sales enablement software market is the rise of remote work. Based on a survey conducted by GoodHire, which gathered responses from 3,500 American workers, 68% of the respondents expressed a preference for remote work over in-office work. Sales enablement software provides tools and resources that help sales teams work productively from anywhere in the world.

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For instance, some sales enablement software platforms provide mobile apps that allow sales reps to access sales collateral and other resources on-the-go, which is especially important in a remote work environment. Additionally, sales enablement software can help sales teams stay connected and collaborate effectively, leading to better outcomes and increased revenue. Owing to such factors, companies are offering new and innovative solutions integrated into their sales enablement solutions. For instance, in March 2023, Kennected, a software company that focuses on assisting businesses to expand their customer base, released KennectedReach, a new sales enablement tool. This new tool provides businesses with various features that can help to simplify their sales process, such as personalized messaging and email outreach functions, lead tracking and management that integrates with well-known CRM tools, as well as comprehensive data reporting. With these features, KennectedReach aims to help businesses improve their sales efficiency and productivity, allowing them to focus on their core business activities while maximizing their revenue potential.

Global Sales Enablement Software Market Report Segment

ByOrganization Size

• SMEs (Small and Medium Enterprises)
• Large Enterprises

By Deployment Type

• Cloud 
• On-premises

By End-user Industry

• BFSI
• Consumer Goods and Retail
• IT and Telecom
• Media and Entertainment
• Healthcare and Life Sciences 
• Manufacturing

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Sales Enablement Software Market Report Segment by Region

North America          

• United States
• Canada

Europe

• Germany
• United Kingdom
• France
• Spain
• Italy
• Rest of Europe

Asia-Pacific   

• China
• Japan
• India
• Rest of Asia-Pacific

Rest of the World

• Middle East & Africa
• Latin America

Company Profiles

·        Accent Technologies, Inc.

·        Adobe, Inc.

·        Brainshark, Inc.

·        ClearSlide, Inc.

·        GetAccept Inc.

·        Highspot, Inc.

·        HubSpot, Inc.

·        Mindtickle Inc.

·        Paperflite

·        Qorus Software Ltd.

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