Global app analytics market is anticipated to grow at a CAGR of 20.1% during the forecast period. App analytics is a set of tools and capabilities that allows companies to track and analyze how users move through their products. To effectively measure mobile apps' performance, it is important to integrate data from multiple sources. By using multiple sources of customer data and the right app analytics tools, businesses can gain a better understanding of their users and improve their mobile apps accordingly. Companies use app analytics tools to gather information about user behavior, crashes, A/B testing, and more. For instance, Firebase offers crash reporting and A/B testing, UXCam provides comprehensive insights into user behavior, and Mixpanel specializes in tracking user interactions and creating custom reports. The growth of the app analytics market is attributed to the growing funding received by the market players and new startups. for instance, in November 2021, Mixpanel secured a $200 million Series C growth investment from Bain Capital Tech Opportunities. With the funding, the company plans to accelerate product development and expand Mixpanel's reach to new digital-first businesses, which already include customers such as Netflix, Monday.com, Noom, and Xero. Mixpanel plans to scale its team in North America, EMEA, and Asia-Pacific with an emphasis on go-to-market, product, and engineering. 

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The market players are involved in different strategies such as acquisitions, mergers, and launches of new and enhanced solutions to secure a competitive advantage over others. This in turn is fueling the growth of the market. For instance, in February 2020, Upland Software, a maker of cloud-based enterprise work management software, bought Localytics for $67.7 million to expand into mobile app personalization and analytics. According to a company press release the deal will add about $20 million in yearly revenue. Upland’s acquisition of Localytics is another sign of consolidation in the ad-tech industry which grew rapidly in the past decade but has faced pressures as changing consumer privacy laws change the way companies collect and share data. 

Also, in May 2019, ServiceNow Inc. acquired Appsee Ltd., an analytics startup focused on helping developers understand how users interact with their mobile apps. ServiceNow plans to use Appsee to find ways of improving the interface of its flagship Now Platform. The offering is comprised of cloud-based tools that help enterprises automate their technical support operations, related information technology tasks, and certain other workflows such as managing field technicians. Companies can also build custom services atop the Now Platform to apply its automation features to additional use cases.

Global App Analytics Market Report Segment

By Component

• Software
• Service

By Type

• Web App Analytics
• Mobile App Analytics

By Application

• User Analytics
• Revenue Analytics
• App Performance Analytics and Operations

By Industry Vertical

• BFSI
• Logistics, Travel, and Transportation
• Gaming
• Telecom and IT
• Media and Entertainment
• Retail

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App Analytics Market Report Segment by Region

North America          

• United States
• Canada

Europe

• Germany
• United Kingdom
• France
• Spain
• Italy
• Rest of Europe

Asia-Pacific   

• China
• Japan
• India
• Rest of Asia-Pacific

Rest of the World

• Middle East & Africa
• Latin America

Company Profiles

·        Adjust GmbH

·        Adobe Inc. (Adobe Analytics)

·        Amplitude Inc.

·        Apple Inc. (App Store Connect)

·        Appsflyer Ltd.

·        Cisco Systems, Inc. (AppDynamics) 

·        CleverTap Inc.

·        Countly Inc.

·        data.ai (App Annie Inc.)

·        Flurry Analytics (Verizon Media)

·        Google LLC (Firebase)

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