The global AI in media & entertainment market is anticipated to grow at a CAGR of 12.8% during the forecast period. The rise in the consumption of gaming and animated products encourages the utilization of AI-powered tools in gaming and animation sectors. These tools are used to generate more realistic features and actions of the animated character by enhancing the synchronization of lip movements with voice-overs, accurate facial expressions, and detailed body movements. Hence, the increase in content generated and the advancements of the sub-fields in the media and entertainment industry will propel the expansion of AI in the media and entertainment. Especially the news industry is rapidly evolving with the aid of artificial intelligence (AI). For instance, In April 2023, an Indian media group unveiled its first full-time artificial intelligence (AI) news anchor, a bot named Sana who presents news updates several times a day. The AI-powered reporter appears on the India Today Group’s Aaj Tak news channel.

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In addition, the adoption of AI in the media and entertainment industry has been growing with an increase in customer demand for more flexibility, choice, personalization, and access to unlimited content. For instance, in June 2023, YouTube made the announcement at Vidcon, building on an initial prototype by Aloud, an AI-powered dubbing service. The streaming giant confirmed it will work with Aloud’s team to integrate the dubbing functionality into its offering. AI platform will transcribe the audio, allowing creators to review and edit the text before the final dubbing. Aloud’s services are limited to English, Spanish, and Portuguese, but Hanif clarified that the service will be extended to other languages in the coming months. Nevertheless, creators may leverage the tool to include multi-language dubs into their videos, a giant step from YouTube’s expansive subtitling options.

Global AI in Media & Entertainment Market Report Segment

By Solution

• Hardware/ Equipment
• Services

By Application

• Gaming
• Sports Automatic Productions (Video Production, Broadcasting & Live Streaming and Analytics)
• Sales and Marketing
• Content Capture
• Personalization
• Other (Talent Identification, Fake Story Recognition and Plagiarized Detection)

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AI in Media & Entertainment Market Report Segment by Region

North America          

• United States
• Canada

Europe

• Germany
• United Kingdom
• France
• Spain
• Italy
• Rest of Europe

Asia-Pacific   

• China
• Japan
• India
• Rest of Asia-Pacific

Rest of the World

• Middle East & Africa
• Latin America

Company Profiles

·        AISportsWatch GmbH

·        AutomaticTV

·        EMG Group Plc

·        EVS Broadcast Equipment S.A.

·        Gearhouse Group

·        Gravity Media

·        GrayMeta Inc.

·        International Business Machines Corp.

·        LMG, LLC

·        Matchroom Sport Ltd.

·        PlaySight Interactive Ltd.

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