The global bath & shower products market is anticipated to grow significantly at a CAGR of 3.8% over the forecast period. The key aspect that drives the growth of the global bath & shower products market includes the increased spending of the consumers of the luxury and premium beauty care products. Spending on beauty procedures is on a significant rise throughout the country. Urbanization is leading to a modern lifestyle that has urged individuals to focus on physical appearance, thus more and more individuals are opting for various luxury and premium beauty products including toiletries; which has significantly contributed to the growth of the market during the forecast period.

Besides, the presence of the key players significantly aids the market growth by continuously innovating existing products and launches. Players such as Beiersdorf AG, Estee Lauder Inc., Henkel AG & Company, KgaA, ITC Ltd., Johnson & Johnson Services Inc., Lion Corp., L'Oral SA, The Himalaya Drug Co., The Procter & Gamble Co., and Unilever Plc among others substantially contribute to the market growth. For instance, in 2017, Natura & Co. acquired The Body Shop brand and Avon in January 2020. Both brands offer beauty & personal care products including toiletries, which is are likely to substantially aid Natura’s toiletries product portfolio of personal care lines. Hence, this is also projected to contribute to the market growth during the forecast period.

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Market Coverage

• Market number available for – 2023-2031
• Base year- 2023
• Forecast period- 2024-2031
• Segment Covered- By Product Type and Distribution Channel
• Regions Covered- North America, Europe, Asia-Pacific, Rest of the World
• Competitive Landscape- Beiersdorf AG, Estee Lauder Inc., Henkel AG & Company, KgaA, ITC Ltd., Johnson & Johnson Services Inc., Lion Corp., L'Oral SA, The Himalaya Drug Co., The Procter & Gamble Co., and Unilever Plc among others

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Bath & Shower Products Market – Segmentation

By Product Type

• Bathing Bars & Soaps
• Liquid Shower Products
• Bathing Additives
• Others

By Distribution Channel

• Online Channels
• Offline Channels
• General Stores 
• Supermarkets & Hypermarkets
• Cosmetics Stores

Bath & Shower Products Market – Segmentation by Region 

North America                                                                                                           

• United States
• Canada

Europe

• UK
• Germany
• Spain
• France
• Italy
• Rest of Europe

Asia-Pacific

• India
• China
• Japan
• South Korea
• Rest of APAC

Rest of the World

• Latin America
• Middle East and Africa 

Company Profiles 

• Avon Products, Inc. 
• Beiersdorf AG 
• Bentley Laboratories LLC
• Colgate-Palmolive Co.
• Coty, Inc. 
• Estee Lauder Inc.
• Henkel AG & Company, KgaA
• ITC Ltd.
• Johnson & Johnson Services Inc.
• L'Artisan Parfumeur
• Lion Corp.
• L'Oral SA
• Natura & Co.
• Plum Island Soap Co.
• Sebapharma GmbH & Co. KG.
• The Himalaya Drug Co.
• The Procter & Gamble Co.
• Unilever Plc

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