According to TechSci Research report, “Australia Pet Grooming Products Market – By Region, Competition, Forecast & Opportunities, 2030F”, the Australia Pet Grooming Products Market stood at USD 168.22 Million in 2024 and is anticipated to grow USD 306.07 Million by 2030 with a CAGR of 10.49% during forecast period. The Australia pet grooming products market is experiencing robust growth, fueled by a shift in consumer perception of pets as integral family members and a growing emphasis on pet health and wellness. As pet ownership rises across the country, particularly among urban millennials and Gen Z, there is a marked increase in spending on grooming products that contribute to pets’ comfort, hygiene, and appearance. The expansion of nuclear households increased disposable incomes, and the trend toward pet companionship as part of the modern lifestyle have led to greater attention being paid to grooming routines. Products once viewed as luxury items—such as coat conditioners, paw balms, and dental sprays—are now seen as essential elements of responsible pet care, pushing grooming to the forefront of the pet care industry.

In line with changing consumer expectations, the market has witnessed a strong push towards premiumization and the adoption of natural and organic grooming products. Owners are becoming more discerning, seeking products with clean labels, non-toxic ingredients, and formulations tailored to specific breeds, coat types, and skin sensitivities. Concerns about chemical exposure, pet allergies, and environmental sustainability are driving demand for sulfate-free shampoos, biodegradable packaging, and cruelty-free certifications. This trend mirrors broader consumer movements in human personal care, underscoring the increasing convergence between pet and human wellness industries.

Digital transformation is also playing a significant role in reshaping the pet grooming landscape in Australia. Online platforms and direct-to-consumer channels are rapidly gaining traction as pet owners turn to e-commerce for convenience, greater product variety, and home delivery. Subscription models, curated grooming boxes, and loyalty programs offered by online retailers are driving repeat purchases and deeper consumer engagement. Social media has amplified this trend, with pet influencers and user-generated content popularizing grooming styles, routines, and must-have products. Pet owners are increasingly influenced by content that promotes stylish, well-groomed animals, fueling the demand for high-quality and visually appealing grooming solutions.

Market Overview

The Australia pet grooming market is witnessing steady growth, driven by the rising pet ownership across the country and increasing humanization of pets. Pet owners are more willing to invest in grooming services and products to maintain their pets' hygiene, health, and appearance. The market comprises a wide range of products including shampoos, conditioners, brushes, trimmers, and specialty grooming products for different breeds and coat types.

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Market Drivers

• Rising Pet Ownership: The growing number of households with pets is a primary driver of demand for grooming products and services.

• Pet Humanization Trend: Owners are treating pets as family members, leading to increased spending on grooming and wellness.

• Increased Awareness of Pet Hygiene: Greater awareness of pet health and hygiene is encouraging regular grooming practices.

• Growth in E-commerce: Online platforms are making pet grooming products more accessible, contributing to market expansion.

• Urban Lifestyle and Disposable Income: Urbanization and higher disposable income among Australians are supporting premium grooming product sales.

Market Trends

• Natural and Organic Grooming Products: There is a growing preference for chemical-free, eco-friendly grooming solutions.

• Grooming Subscription Boxes: Consumers are opting for recurring deliveries of grooming kits through subscription models.

• Mobile Pet Grooming Services: Convenience-driven consumers are increasingly using mobile grooming vans and home services.

• Technologically Advanced Grooming Tools: Innovations such as cordless clippers and smart brushes are gaining traction.

• Breed-Specific and Custom Products: Tailored grooming solutions for specific breeds are becoming popular.

Market Opportunities

• Expansion in Regional Areas: Penetration in rural and suburban regions presents untapped growth potential.

• Premium Product Development: Launching luxury grooming products can cater to high-income pet owners.

• Retail Partnerships and Private Labels: Collaborations with retail chains can boost product visibility and sales.

• Pet Wellness Integration: Combining grooming with health benefits (anti-parasitic, moisturizing, etc.) offers added value.

• Educational Campaigns: Informing pet owners about grooming needs can drive product adoption.

The Australia Pet Grooming Products Market is segmented into product type, animal, distribution channel, and company.

Based on animal, Dogs are the most commonly owned pets in Australia, with a significantly larger pet population compared to cats and horses. Australian dog owners are more likely to engage in regular grooming routines, including bathing, brushing, flea and tick treatments, and coat care, making dogs the primary consumers of grooming products. The emotional bond between dog owners and their pets, coupled with increased awareness about dog hygiene and aesthetics, drives higher spending on shampoos, conditioners, sprays, and grooming tools. Additionally, dog grooming salons and mobile grooming services are more widespread, further supporting the dominance of the dog segment in the grooming products market.

Based on the region, Queensland is quickly emerging as the fastest‑growing region in Australia’s pet grooming products market, propelled by surging urbanization, strong population increases across Brisbane, Gold Coast, and Sunshine Coast, and rising disposable incomes that fuel pet care investments. These densely populated areas are seeing an influx of young families and pet-loving millennials, driving demand for grooming essentials and stylish accessories. The region’s subtropical climate also encourages more frequent grooming routines to manage coat condition and prevent skin irritations. Furthermore, retailers like Petstock are actively expanding in North Queensland—adding new stores with full grooming services and DIY wash stations—which enhances consumer access and awareness. This blend of demographic growth, climate‑driven needs, increased retail footprint, and rising consumer spending positions Queensland as the breakout leader in Australia’s grooming products market.

Major companies operating in Australia Pet Grooming Products Market are:

• EBOS Group Limited
• Mavlab Pty Ltd
• Dermcare-Vet Pty Ltd
• Blackmores Limited
• Petway Petcare Pty Ltd
• Spectrum Brands Australia Pty Ltd
• Wahl Australia PTY LTD
• Rufus & Coco Pty Ltd.
• Vetafarm Australia Pty Ltd
• G’oodles Pty Ltd.

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“The Australia pet grooming products market is driven by rising pet humanization, increasing pet ownership, growing awareness of pet hygiene, expansion of online retail, and premiumization of grooming solutions. Consumers are treating pets as family, fueling demand for high-quality, wellness-oriented products. At the same time, trends such as the popularity of natural and organic formulations, technology-integrated grooming tools, and personalized pet care routines are shaping buying behavior. The influence of social media and pet influencers is also boosting aesthetic grooming.,” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“Australia Pet Grooming Products Market By Product Type (Shampoo & Conditioners, Clippers & Scissors, Brushes & Combs, Others), By Animal (Dog, Cat, Horse, Others), By Distribution Channel (Supermarkets/Hypermarkets, Pet Specialty Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of Australia Pet Grooming Products Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Australia Pet Grooming Products Market.

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