Overview of the Vietnam Cosmetics Market:

Gain data-driven insights into Vietnam Cosmetics Market Size, trends, and forecasts. This in-depth report delivers expert analysis of market drivers, segmentation, and emerging opportunities. It highlights key metrics and actionable findings in a professional, easy-to-scan format. Key statistics (market size, growth rates, share by segment) are presented up-front in bullet form for immediate impact.

Executive Summary

The Vietnam Cosmetics Market size was valued at around USD 2.5 billion in 2024 and is projected to reach USD 3.2 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 4.2% during the forecast period, i.e., 2025-30.

Vietnam Cosmetics Market Opportunity:

Increasing Demand for Men's Cosmetics – The demand for men’s cosmetics is on the rise attributed to various factors like changing cultural mindsets about male grooming, social media influence, and greater acceptance of skincare and haircare products. This is bringing several opportunities for the market players. In Vietnam, the men's cosmetics market accounted for about USD 30 million in 2022, equivalent to 1.3% of the total market. Over the forecast period, the market for men's grooming products is expected to increase by about 9.1% per year. This has served as a major driver for exploration in the segment both by domestic and international brands. More products for male grooming that include face wash, hair & skincare, and others are introduced for this. Brands like Obagi Medical Group and BTL Aesthetics have started catering specifically to male consumers in Vietnam and exploring this opportunity for establishing market growth.

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Vietnam Cosmetics Market Segmentation

Break down the market by key categories and geography. We outline major segments and provide size/share estimates for each.

-By Product Type

• Skin and Sun Care Products
• Hair Care Products
• Deodorants and Fragrances
• Makeup and Color Cosmetics
• Others

The Sun and Skin Care Products segment leads the industry with a 43% market share. Several reasons are sought for the process of domination.

-By Gender

• Men
• Women
• Unisex

Based on Gender, the Women segment leads the Vietnam Cosmetics Market. It holds approx. 75% of the total market share.

-By Category

• Conventional- Market Size & Forecast 2020-2030, USD Million
• Organic- Market Size & Forecast 2020-2030, USD Million

-By Distribution Channel

• Supermarkets and Hypermarkets- Market Size & Forecast 2020-2030, USD Million
• Specialty Stores- Market Size & Forecast 2020-2030, USD Million
• Pharmacies- Market Size & Forecast 2020-2030, USD Million
• Online Stores- Market Size & Forecast 2020-2030, USD Million
• Others

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Geographical Analysis

-By Region

• Northern
• Southern
• Central

Competitive Market Strategies: List of Largest Vietnam Cosmetics Companies

Analysis of the competitive landscape and company strategies. We profile leading players Business Description, Product Portfolio, Recent Developments, and list key Strategic Alliances or Partnerships L'Oréal Vietnam Co., Ltd.

• Unilever Vietnam International Company Limited
• Estee Lauder (Vietnam) Limited
• Beiersdorf Vietnam Co., Ltd.
• Procter & Gamble Vietnam Company Limited
• Shiseido Cosmetics Vietnam Co., Ltd.
• Marico Limited
• Chanel, Inc.
• MON Trading Co., Ltd. (Vedette)
• YLV Company Limited (The Skinna)
• Amore Pacific Vietnam
• Cocoon
• Others

Future Market Analytics Focus Points

Look ahead to the analytics and trends shaping the industry’s future. This section suggests areas of emphasis for market analysis, such as:

1. Identify Emerging Market Trends: Recognize new trends shaping industries.
2. Leverage Big Data Analytics: Use data for informed decision-making strategies.
3. Explore Geographic Expansion: Target growth opportunities in new areas.
4. Analyze Consumer Behavior: Adapt to shifting preferences and habits.
5. Emphasize Sustainability: Align strategies with ethical and sustainable practices.

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Objectives of the Study

Clearly state what the report aims to achieve. For example:

• Provide a comprehensive market overview with quantitative forecasts.
• Identify key market segments and competitive dynamics.
• Analyze trends and drivers influencing growth.
• Highlight challenges and risks, plus mitigation strategies.
• Offer actionable insights and recommendations for decision-makers.

Report Delivery Model

 “Our market research report is available in multiple formats for convenience:

• Interactive PDF with rich charts and data tables.
• PowerPoint summary deck for easy presentation and sharing.
• Excel containing all research figure.

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