The global electric toothbrush market is expected to grow at a CAGR of 6.0% during the forecast period. The increasing disposable income of people is contributing to the growth of the global electric toothbrush market. Owing to the increasing disposable income, people spend more on their oral hygiene products. According to the latest report 2022, by the Bureau of Economic Analysis, US, personal income increased 4.8% at an annual rate in the first quarter of 2022 after increasing 3.6% in the fourth quarter of 2021. This shows the increasing disposable income of the people which they tend to spend more on their oral hygiene and thereby simultaneously increases the demand for electric toothbrushes and related products.

Moreover, due to the changing lifestyle, peoples tend to consume unhealthy products such as tobacco, alcohol, fast food, processed foods, and products which contains a high quantity of sugars, starch, carbohydrates, and others. High consumption of these products can lead to various oral diseases such as tooth cavities, oral cancer, and others. Most people with these oral cancers and diseases have a history of smoking, drinking or consuming other tobacco products, such as chewing tobacco or high consumption of alcohol. These food items have a very bad impact on the oral hygiene of people and therefore, require proper oral care and an advanced toothbrush which can clean teeth properly. According to the American Cancer Society (ACS), the latest report for 2022, around 54,000 new cases of the oral cavity or oropharyngeal cancer and around 11,230 mortalities due to these diseases are expected to occur in 2022. An electric toothbrush supports in removing the plaque and other impurities formed on teeth, hence reducing the percentage of affected from any oral-related diseases.  

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Market Coverage

·        The market number available for – 2023-2031

·        Base year- 2023

·        Forecast period- 2024-2031

Segment Covered- 

·        By Product Type

·        By Technology

·        By Price

·        By Distribution Channel

Regions Covered-

·        North America

·        Europe

·        Asia-Pacific

·        Rest of the World

Competitive Landscape- Koninklijke Philips N.V., Colgate-Palmolive Co., The Procter & Gamble Co., Panasonic Corp., and Church & Dwight Co., Inc.

Electric Toothbrush Market Report by Segment

By Product Type

·        Battery Powered

·        Rechargeable

By Technology

·        Rotational

·        Vibrational

By Price

·        Economy

·        Mid-Range

·        Premium

By Distribution Channel

·        Hypermarkets/Supermarkets

·        Drug Stores & Pharmacies

·        Online Retailers

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Electric Toothbrush Market Report by Region

North America                                                                                                           

·        United States

·        Canada                     

Europe

·        UK

·        Germany

·        Spain

·        France

·        Italy

·        Rest of Europe

Asia-Pacific

·                  India

·                  China

·                  Japan              

·                  South Korea

·                  Rest of APAC

Rest of the World

•       Latin America

•       Middle East and Africa 

Company Profiles 

•       DenMat Holdings, LLC

•       Fairywill Co.

•       JSB Healthcare

•       KOLIBREE (SAS)

•       Lion Corp

•       Ningbo Seago Electric Co., Ltd.

•       OMRON Healthcare, Inc.

•       Quip NYC, Inc.

•       SEASTAR Corp

•       Shenzhen Risun Technology Co. Ltd.

•       Shenzhen Risun Technology Co., Ltd.

•       SONIC Chic Co.

•       Water Pik, Inc.

•       Wellness Oral Care Co.

•       Xiaomi Corp.

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