The global Communication Platform as a Service (CPaaS) market is anticipated to grow at an exponential CAGR of 30.5% during the forecast period. The businesses are turning to CPaaS to improve and streamline their customer experience. This technology by simplifying communication integration from voice, messaging and video is transforming the way companies interact with customers. CPaaS platforms that use APIs usually have different APIs for different communication channels. For instance, Airtel IQ is a CPaaS provider that has flexible APIs for video, voice, and messaging. Developers can simply select which communication channels they want to integrate and then add the appropriate APIs. CPaaS platforms with SDKs are slightly different. An SDK is a packaged solution that includes APIs and other coded manuals. With an SDK, any developer can build a communication solution for their app. CPaaS platforms with SDKs offer lesser customization ability to developers, as compared to CPaaS with APIs.

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In addition, growing need for these solutions to cater demand for improved customer service and client engagement is further contributing to the market growth. To meet the customer demand for CPaasS in March 2022, iBASIS, one of the leading provider of communications solutions for operators and digital players partnered with Mavenir to launch Carrier Communications Platform-as-a-Service. 

Furthermore, increasing investment by smartphone manufacturers drives demand for the communication platform as a service market. For instance, in August 2021, Microsoft Corporation and Avaya, Inc. collaborated to integrate Microsoft Azure Communication solutions into Avaya OneCloud communication platform as a service. Through this partnership, Microsoft’s communication solutions were to be improved by the addition of SMS, video, voice, and chat capabilities. 

Global Communication Platform as a Service Market Report Segment

By Components

• Solutions
• Services

By Verticals

• BFSI
• Healthcare
• IT and Technology
• Government 
• Other (Education, Retail and Manufacturing)

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Communication Platform as a Service Market Report Segment by Region

North America          

• United States
• Canada

Europe

• Germany
• United Kingdom
• France
• Spain
• Italy
• Rest of Europe

Asia-Pacific   

• China
• Japan
• India
• Rest of Asia-Pacific

Rest of the World

• Middle East & Africa
• Latin America

Company Profiles

·        8x8, Inc.

·        ALE International

·        Avaya Inc.

·        Avaya Inc. 

·        Bandwidth Inc.

·        Infobip ltd.

·        MessageBird

·        Plivo Inc. 

·        Telnyx LLC

·        TEXTUS

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