The global location analytics market is anticipated to grow at a significant CAGR of 19.5% during the forecast period. The growing partnership among key players to enhance the usage of telecom analytics is driving the growth of the global telecom analytics market. For instance, in May 2023, TomTom (TOM2), the geolocation technology provider announced an expanded partnership with Alteryx, the Analytics Cloud Platform company. The agreement will support new Alteryx cloud-based analytics offerings, such as Alteryx Location Intelligence, which premiered at the Alteryx Inspire user conference. Together, TomTom and Alteryx collaborate to integrate TomTom’s Maps APIs into Alteryx products and location insights packages, such as Alteryx Designer and the newly launched Location Intelligence offering on the Alteryx Analytics Cloud Platform. Through this integration, TomTom adds real-world context to support sharper competitor analysis, site selection, and many other types of analysis within Alteryx analytics tools.

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Moreover, in February 2023, HERE Technologies, has teamed up with Cognizant to provide real-time location insights and analytics to Cognizant’s customers across the retail, ride-hailing, logistics, manufacturing and automotive sectors. Through this partnership, Cognizant will use the HERE location platform’s robust data visualization and exchange capabilities – including access to real-time traffic data, vehicle, weather, and detailed road attribute data – to build spatial intelligent solutions for its customers.

Global Location Analytics Market Report Segment

By Component

• Software
• Services

By Deployment

• On-premise
• Cloud

By Application

• Remote Monitoring
• Sales & Marketing Optimization
• Asset Management
• Risk Management
• Facility Management
• Others (Customer Management & Workforce Management)

By End-user Vertical

• BFSI
• Retail & Consumer Goods
• Healthcare
• Hospitality
• Transport & Logistics
• IT & telecom
• Media & Entertainment
• Other (Government)

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Location Analytics Market Report Segment by Region

North America          

• United States
• Canada

Europe

• Germany
• United Kingdom
• France
• Spain
• Italy
• Rest of Europe

Asia-Pacific   

• China
• Japan
• India
• Rest of Asia-Pacific

Rest of the World

• Middle East & Africa
• Latin America

Company Profiles

·        Alteryx Inc.

·        Cisco Systems Inc.

·        CleverAnalytics AS

·        Esri Technologies Ltd.

·        Galigeo

·        Hexagon AB

·        IBM Corp.

·        Lepton Software

·        Pitney Bowes Inc.

·        QlikTech International AB

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