The link in the Instagram profile is extremely important not only for the audience, but also for the marketing strategy.

Link in bio tools is a hyperlink that is placed in a user's social media profile or on a website. The platform is extremely simple, and its concise user interface is easily perceived by subscribers.

It is usually located in the profile description or in a special "bio" section and allows users to go to another web page, for example, to a personal blog, online store, portfolio or other resource that the user wants to share with others. The link in the bio can be used for various purposes, such as brand promotion, sale of goods or services, information exchange, etc.

Instagram is the most difficult when it comes to linking to a bio, and this phrase is the most common. Instagram posts do not allow links. Although you can post links with your signatures, the URLs will not be clickable, which means that your customers or subscribers should copy and paste the content instead.

The service is really very easy to use. The basic version has the tools a small business needs to make a link in bio as effective as possible.

Thus, the bio on Instagram is able to attract a subscriber, get him to subscribe to an account, if necessary, go to external Internet resources, and at best buy something. To achieve such results, the Instagram bio must meet certain requirements.

A source: https://github.com/EwaQa/178/wiki/Link-in-bio-tools